How We
Work

It All Begins Here...

Too many firms give their clients exactly what they think they want. The problem is, most clients don’t know what they need. Our clients know the results they are looking for - but it’s our job to create the strategies and build the assets that will ultimately perform. We start with our robust experience to build a custom strategy, and the metrics lead us from there.

 

Audit

We begin with a Think Tank meeting with our clients to gain an operator-level understanding of their product/service, what has been done before (and what hasn’t), and what the goals of the campaign are.

Our team of specialists will ruthlessly evaluate all current assets and properties, strategies and campaigns. The Audit includes an in-depth look at digital visibility and SEO. 

Research

At this stage, we’ve already identified all of the internal data that exists. Now it’s time to go external. Depending on your level of service, our team will explore Audience Insights, Competitor Analyses, Placements and Keyword Projections to get a deep understanding of the market opportunities that are out there, and how best to reach those audiences.

Strategy

Based on the information acquired in the Research stage, our team hosts several internal Think Tanks (complete with copious whiteboard drawings) to create the most efficient and powerful strategies necessary to drive results. Campaigns come in all shapes and sizes - but all Campaigns are centered around the HSO (Hook, Story, Offer) Process.

Development

Our team of creatives get to work building attractive and engaging assets that are curated specifically to your campaign’s needs. These are developed initially to launch the campaign, with new assets being developed continuously to drive the right results.

Campaigns may include the following

  • Funnel Landing Pages

  • Opt-In Forms

  • Sales

  • Lead Magnets

  • Social Graphics

  • Video Clips

  • Webinars

  • Automations

  • Email / Text

  • Press Releases

Testing

At this stage, the pilot campaign has been launched and our traffic team gets to work. Using a proprietary formula to engage, acquire and monetize audiences through granularly targeted ad traffic, metrics begin to populate. Each client’s accounts are scrutinized on a daily basis.

Our teams
continuously test copy, graphics, audiences, and overall customer experience through the entire funnel. Based on what the metrics tell us, we make calculated adjustments. In some cases, adjustments turn into new parallel campaigns. 

Scaling

Our goal with every campaign and every client is to scale their digital business to achieve a significant profit margin. Scaling happens when our ROAS (return on ad spend) reaches its most efficient level, and we can begin turning up the budget rapidly, expecting a clear return. The possibilities are endless.

Let's grow your business together!

Reach out to us to learn more about how we can apply our proven methods to achieve the goals you have for your business.